Skip to main content

Posts

Showing posts from September, 2010

Creating the Audience

So this Saturday night I'm doing laundry and crunching numbers on comic creation. It doesn't take an accountant to tell you that printing, distributing, and selling your own books won't make you a profit. Case in point: If I print out 500 copies of the B&W issue of Virtuoso, I have to sell 315 of them just to break even. That's selling them at 3.00 a piece, which is on the cheap end of comics. But selling that many means doing the convention circuit, which drains the coffers fast. So take that profit I earned in and flush it if I do it that way. This isn't even thinking about paying myself or Krista.

(Consequently, if you want to make sure that a fellow Whitechapeler gets paid for doing great art, go here:)


Virtuoso
Anyway, seeing as how this profit model doesn't really work, not if you want to make a living at comics, you have to think laterally. Most webcomics make money on merchandising. The comic is free and online, and connected to a merch stor…